What is SEO, why and how to do it, let us know.

What is SEO

Look, the full form of SEO is Search Engine Optimization. In this you see that an optimization word is also coming with the search engine. Some of which will be popular search engines such as Google, Yahoo and Bing. If you use the Internet, then your Google must have been used at one time or another. Or do it everyday. Because nowadays people mostly use Google to find anything.

Search Engine Optimization Types-

Friends, so far we have only known what SEO is.

Let us now know about SEO in detail.

Friends, there are 4 types of search engine optimization inside the blog.

There are many more types, but here I'll talk about 4.

1) On-page SEO

2) Off-page SEO

3) Technical SEO

4) Local SEO

On-page and off-page SEO is very important to improve the ranking of your site in Google.

Friends, if you use low competition keywords, then your site can rank in the top 20 without external SEO.

But the condition is that it should be less competitive both in keyword research tools and manuals.

I practically tried this thing, so I am saying so.

But if the keyword is competitive, then you need to use off-page SEO to rank your site on Google.

Internal Seo

Friends, now we will understand in detail what is onpage seo.

On Page SEO is a very big topic in itself. To do on-page SEO, you must first study keyword research.

Because if your keyword is competitive, then no matter how well you perform on the SEO page, your article will not rank.

After keyword research, we enter keywords in the article so that Google bot can understand which query our article is targeting.

In onpage seo we focus more on optimizing some parameters.

For example, title, description, post URL, image alt tag, category and keyword density, internal and external links, paragraph length, etc.

We need to make all the above options SEO friendly.

Only then our internal SEO will be complete.

Off site SEO –

Friends, if your keyword is a bit competitive, then you can improve the Google ranking of your article by doing off-page SEO.

First of all let me understand you what is OffPage seo.

Friends, suppose you have moved to a new place of residence, you do not have any information from anyone there.

The month is over and you have no money in your pocket. You go to the shopkeeper and say brother, give me goods worth Rs 500, I will return the money to you later.

Will the seller lend to you? The chances that he will lend you are very low.

Why is this happening, because you are a beginner and the seller does not trust you yet.

But if a local person there says: "Brother, lend me, I guarantee that as soon as you get your salary, he will return the money to you."

Only then the shopkeeper will give you the loan.

Why is it like this ? Because the store owner is now trusted because you have got the support of a local.

Off-page SEO is also similar.

Your website is new to Google right now, Google doesn't really trust your content. That's why he hesitates to rank your posts.

But if another website supports your content, Google will rank your post quickly.

Now the question is how other site maintain our site.

Answer: Backlinks

We make our backlinks by visiting another website, when Google gets the link of our website to another website, then gradually it starts trusting our website.

Off-page SEO includes backlink building and social media sharing.

Technical SEO

Friends, technical SEO has nothing to do with your content.

Its main purpose is to analyze the technical aspects of your website.

Likes – Site speed, navigation, indexing and crawling.

Friends, technical SEO is as important as internal and external SEO.

Because if your site is not technically suitable, your Google ranking will go down.

You can manage your technical SEO by going to Google Search Console.

Any errors and warnings related to your site in GSC will be shown in the coverage section.

Basically you will see breadcrumb problem and robot .txt problem.

Local SEO -

Friends, Local SEO means that SEO is done keeping in mind the local audience.

The best advantage of this optimization is that inside it you do not need to compete with the global website.

You optimize your website for local keywords so that your website starts to rank in a certain area.

With less competition in local SEO, you won't have to work as hard.

Your site gets ranked automatically and you start getting traffic.

What is organic traffic

Friends, organic traffic means that Google sends you traffic for a keyword.

It is absolutely free, if your site is in the top 10 on Google, then you automatically get organic traffic.

What would have been non-organic traffic high -

Traffic coming to our site through social networks or advertising. This is called inorganic traffic.

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